Campaign promoting Macau and its Art Scene. Project consist of 6 episodes and interactive map, which are all linked below. One episode in particular was based on audio interview with the local art curator based in Nanjing Museum. Its a well thought audio/visual journey through the art exhibition of Chen Zhifo work. I’ve been responsible for branding, art direction, UI/UX design as well as directing the photographers to maintain certain look and feel throughout entire series. This project won 1st place at Asian Digital Media Awards 2020 for Best Native Advertising / Branded Content Campaign, as well as shortlisted for Digiday Media Awards 2020.
- Art Direction
- Branding
- Graphic Design
- UI/UX Design
It was the first time we used multiple multimedia episodes in one title series. Interactive map was a great addition to enhance users journey.
