Project Synopsis

Valuufy is a Kyoto-based company focused on bridging the gap between sustainability rhetoric and reality. I was responsible for developing the initial branding and establishing the overall look and feel.

Valuufy aims to create a holistic, transparent, and actionable framework for measuring and generating sustainable value. The branding concept was inspired by a transparent data cube, symbolizing clarity and openness—emphasizing that the data and its value are fully visible, with nothing hidden from the world.

  • Art Direction
  • Branding
  • Motion Graphic Animation
  • UI / UX

The branding concept was inspired by a transparent data cube, symbolizing clarity and openness—emphasizing that the data and its value are fully visible, with nothing hidden from the world.

Animated Logo Reveal

Web – UI & UX design

For the purpose of the Valuufy reports I’ve design a series of Whitepapers based on each of the client and their results.