Campaign highlighting impact of Hong Kong Jockey Club on Hong Kong as well its influence as a not-for-profit organization. I’ve been in charge of art direction as well as motion graphics.
- Art Direction
- Branding
- Graphic Design
- UI/UX Design
It was important to create a device that could translate the multi functionality of HKJC. I’ve created mini brand guideline for the animation as well as storyboards so all elements could be easily aligned with the rest of the campaign.
