Video promoting SCMP titled “Your Hong Kong, Your SCMP”, I’ve come up with the idea of using parallax effect to make images “come alive”, in that way we could bring memories from old Hong Kong, and get viewer invested emotionally. This project got shortlisted for DIGIDAY Media Awards 2021 for Best Branding Campaign.
- Art Direction
- Motion Graphic Animation
Process
Carefully selected still images get
dissected into layers to be easily animated.
Here is all animated still images
before they got edited in the final composition
and get mixed with colour correction and music.
