I was responsible for creating the entire Safe Steps brand and its subsequent campaigns. I contributed to the development of Safe Steps – Natural Disaster, Safe Steps – Road Safety, and Safe Steps – First Aid.
Below is a sample from the Road Safety campaign, which aims to raise awareness and provide clear, educational messages on road safety to help save and protect as many lives as possible.
- Branding
- Motion Graphics
Launch event of the campaign was organized with the support of FIA (Formula One) and its president Jean Todt.
Trifold Leaflet design was produced in 12 different languages and distributed during events and promotional tours throughout the APAC.
Apart from Safe Steps – Road Safety, there were other campaign created in the same theme. Below is a sample of infographics created for Safe Steps – Natural Disasters.
