Valuufy is a Kyoto-based company focused on bridging the gap between sustainability rhetoric and reality. I was responsible for developing the initial branding and establishing the overall look and feel.
Valuufy aims to create a holistic, transparent, and actionable framework for measuring and generating sustainable value. The branding concept was inspired by a transparent data cube, symbolizing clarity and openness—emphasizing that the data and its value are fully visible, with nothing hidden from the world.
- Art Direction
- Branding
- Motion Graphic Animation
- UI / UX
The branding concept was inspired by a transparent data cube, symbolizing clarity and openness—emphasizing that the data and its value are fully visible, with nothing hidden from the world.
Animated Logo Reveal
Web – UI & UX design
For the purpose of the Valuufy reports I’ve design a series of Whitepapers based on each of the client and their results.